Anker Retail Product Launch Campaign
Role: Creative Lead
Scope of Project: Desktop and UI webpage layout, social media, email, web banners, e-commerce, online listing detail pages, retail in-store POP displays, and events
Produced at: Anker
Client: Anker Retail Team
Awards & Honors
Fred Meyer In-Store Display Contest - Winner
I was asked to help launch Anker’s latest fast-charging products with an omni-channel campaign to appeal to a new market segment for Anker: Retail.
I led the design team at Anker to develop the core campaign creative for product launches at Best Buy and Target, from initial concept development, to photoshoot, to 3D renderings, to visual design, and to spatial design. The campaigns launched across online and offline channels with webpages, emails, web banners, social media, retail in-store POP displays, and retailer events.
The Anker Retail Launch Campaign drove 15K clicks to retail dotcom listings and produced a sales uplift of 12% in just 7 days.
15,000+
the campaign drove 15K clicks to retail dotcom listings
12%
sales uplift in 7 days
90+
new product dotcom listings creation in just 52 days
400+
of visual assets powering the campaigns and the retail dotcom listings to success
Bestbuy Launch Campaign
Target Launch Campaign
Ecommerce Design
I also led the creation of retail brand assets, UI, 90+ retail dotcom product listings, as well as in-store displays across key retailers (including Best Buy, Target, Walmart, Costco, and Sam’s Club etc.) to help the continued growth of Anker’s retail market.
Creative Lead: Edith Chan Copywriters: Kevin Shinkle, Eric Pai Graphic Designers: Tyler MacLeod, Tiffany Zhang, Lili Fang Web Developer: Edison Hu CGI Artists: Quanlin Su, Ashley Yang Photographer: Xuan Kin